Following the signing of a contract with an independent Swiss insurance intermediary (broker) authorised by FINMA and with 25 years of market experience, MyGenny is commencing official operations. The platform does not merely analyse existing policies or compare standard offers: it presents coverage components transparently and explains them, compares them and develops individual solutions from them, and digitally manages existing policies throughout the entire contract lifecycle.
Baar, 7 September 2026 – MyGenny is officially launching on the Swiss market. With the signing of a contract with an independent Swiss insurance intermediary (broker) authorised by FINMA and with 25 years of experience in the insurance market. This contract signing creates the basis for the regulatory and operational official operation of the platform in Switzerland.
MyGenny takes a fundamentally different approach from traditional comparison platforms. Instead of merely presenting customers with a list of ready-made insurance products, the AI analyses their existing insurance coverage and explains the insurance protection already in place. It then shows which offers are available and which benefits are included in individual offers, where the key differences lie, and how a more suitable solution can be structured. Finally, the AI can also manage the contract throughout the entire contract lifecycle.
Not Just Comparing, but Configuring Individually
Traditional comparison portals generally compare complete standard offers based on a few characteristics such as price, deductible or product name. As a result, differences in coverage, exclusions, benefit limits and conditions remain difficult for many customers to identify.
MyGenny breaks offers down into their relevant benefit components and compares them directly. The platform explains in an understandable way what coverage is available, which benefit is missing and which limitations need to be considered. All of this is done in natural language. The interaction does not result in a global standard answer, but rather in an individual insurance solution tailored to the customer’s specific situation.
If coverage is to be added, reduced or structured differently, the desired change can be initiated directly within the digital process. MyGenny updates the desired configuration and forwards the request to the insurer. The customer decides and determines the timing of the request for a quote from the insurer.
| “We do not simply compare one quote with another. MyGenny shows which benefits an offer actually consists of and explains the differences in natural language. Adjustments can be initiated directly within the platform. MyGenny manages the insurance contract throughout the entire contract lifecycle.”Genadi Man, Chairman of the Board, K2G Holding AG |
More Than a General Language Model
General Large Language Models can explain insurance terminology, and users can also upload their own policy to unknown servers. MyGenny is hosted in Switzerland, combines Swiss legislation governing insurance intermediation with Swiss product know-how, recognises and manages existing and new policies, and determines the customer’s individual situation. MyGenny combines this information in a structured insurance advisory process.
The platform reads uploaded policies, categorises contractual information, takes personal requirements into account and makes differences between insurance variants understandable. The AI does not stop at a general answer, but leads to a concrete decision and, on the customer’s instruction, to digital implementation.
Understand, Think Ahead and Act Digitally
MyGenny does not only accompany the moment when a policy is taken out. The platform is intended to continuously manage the entire insurance situation of an individual or household:
- Upload and read existing policies from a photo or PDF and explain them in an understandable way,
- make coverage, exclusions, deductibles and benefit limits visible,
- identify possible duplicate insurance coverage or coverage gaps,
- monitor cancellation and renewal deadlines,
- take changes in personal circumstances into account,
- provide support with claims notifications,
- compare products at the level of individual benefit components,
- digitally initiate additions, changes, cancellations or applications.
The focus is not on a single insurance product. Through the integrated concierge service provided by the authorised broker, MyGenny can generally support customers with their entire private insurance situation. Individual AI functions and product areas will be expanded step by step as part of the market launch.
Integrated Concierge Instead of Referral
The concierge service is not a referral to an external, traditional advisory process. Customers remain within the digital MyGenny process. Policies, information and preferences that have already been recorded remain available for further processing and do not have to be explained again at every point of contact.
If regulated advice, a binding offer or the conclusion of an insurance contract is required, the authorised broker and its team are incorporated into the process. For customers, access remains simple: upload a policy, understand the differences, adjust the solution and digitally commission the desired step.
| “Insurance management does not have to consist of phone calls, emails and repeated forms. Our vision is a digital insurance manager that understands the situation, thinks ahead and carries out the desired steps quickly and transparently.”Genadi Man, Chairman of the Board, K2G Holding AG |
Multilingual and Available Around the Clock
MyGenny is available around the clock and can communicate in multiple languages. The platform is aimed at people who want to understand their insurance and make flexible, self-determined decisions without endless data entry, reading lengthy contractual terms and conditions and understanding complicated technical terminology. This also makes access easier in particular for people who live in Switzerland but prefer to clarify insurance matters in their native language.
MyGenny is now available in Switzerland at www.mygenny.ch.
About MyGenny
MyGenny is an AI-powered digital insurance manager. The platform analyses policies, explains contractual content, compares individual benefit components, monitors relevant deadlines throughout the entire contract lifecycle and supports users with decisions, changes and claims. Through the integrated concierge service, desired steps can be commissioned digitally and implemented together with a broker authorised by FINMA.
MyGenny follows the principle: Understand. Think Ahead. Act.
About K2G Holding AG
K2G Holding AG, based in Baar, develops AI-powered technology for the insurance industry. Its technology was built to analyse large insurance portfolios and millions of policy and pricing requests. With MyGenny, K2G is making this experience available to consumers in the form of a personal digital insurance manager.
Media contact
Genadi Man | Chairman of the Board
K2G Holding AG | Blegistrasse 9 | 6340 Baar | Switzerland
+41 79 852 12 30 | g.man@k2g.ai
www.k2g.ai | www.mygenny.ch
