Spencer Pratt, best known for appearing on the reality television series The Hills, is gaining attention as he campaigns to become the next mayor of Los Angeles.
The former reality TV personality officially entered the race in January at an event commemorating the first anniversary of the Palisades Fire. Pratt and his wife, Heidi Montag, reportedly lost their home during the deadly wildfire last year.
Since launching his campaign, Pratt has become one of the most talked-about candidates in the race. Public debates, social media activity, and criticism of the current Mayor Karen Bass have fueled his growing popularity.
Pratt recently appeared in a public debate where he questioned Bass’s leadership and focused heavily on crime, homelessness, and public safety issues in Los Angeles.
He also attracted major online attention after reposting a campaign-style video on X that quickly went viral and collected millions of views.
The video used dramatic imagery showing Pratt dressed as Batman while leading police officers and residents against characters designed to resemble Karen Bass and Gavin Newsom.
The clip featured scenes involving a burning Hollywood sign and symbolic protests against city leadership. Online reactions ranged from support and amusement to questions about whether artificial intelligence tools were used to create parts of the video.
A few days later, Pratt shared another online campaign video inspired by pop culture trends linked to Charli XCX and her recent music-driven internet phenomenon.
The social media activity helped Pratt remain visible online as the mayoral election moves closer.
Recent polling shows that Karen Bass remains the leading candidate, although many voters are still undecided.
A survey conducted by the UCLA Luskin School of Public Affairs in April found Bass leading with 25 percent support among voters.
The same poll placed Pratt in second place with 11 percent support, ahead of several other candidates in the race.
Nithya Raman followed closely with 9 percent support in the same survey.
Another poll released earlier this year by Emerson College Polling and Inside California Politics showed similar results. Bass and Pratt were the only candidates receiving support above 10 percent.
Although Pratt remains behind Bass, political observers say his media visibility and social media reach have helped him stand out in a crowded race.
Pratt’s campaign focuses heavily on public safety, homelessness, and mental health treatment.
During a recent debate hosted by NBC4, Pratt said Los Angeles should increase the size of its police force and enforce laws more aggressively.
He also criticized the city’s Inside Safe program, which was created to move homeless individuals from encampments into housing.
According to Pratt’s campaign website, his administration would follow what he calls a “treatment-led recovery model.”
The plan would focus on mental health care, addiction treatment, and stabilization services for people experiencing homelessness.
The campaign says long-term housing support should depend on participation in treatment programs and continued stability.
Pratt has also spoken about safety concerns in downtown Los Angeles and argued that stronger law enforcement is necessary before requiring city workers to return to office buildings.
In addition, he has voiced opposition to noncitizen voting in local elections and claimed city leaders are not doing enough to restore Hollywood’s entertainment industry strength.
The Los Angeles mayoral race continues attracting national attention because of the city’s size, economic influence, and ongoing challenges related to homelessness, crime, housing costs, and public services.
With the election approaching, Spencer Pratt’s unusual political rise is turning a former reality television figure into one of the most closely watched candidates in the city’s political landscape.
