West Ham United are preparing an opening bid for Jørgen Strand Larsen as they battle relegation.
Manager Nuno Espírito Santo wants attacking reinforcements in January.
Wolverhampton Wanderers value Strand Larsen at around £40m.
The 25-year-old has scored three league goals this season for the bottom club.
Strand Larsen impressed last year after joining from Celta Vigo, scoring 14 goals.
That form previously attracted interest from Newcastle United.
West Ham sit 18th and see a new striker as vital to survival.
They are expected to loan Niclas Füllkrug to AC Milan.
Other options considered include Ellis Simms and Haji Wright.
Nuno prefers players with experience of English football.
West Ham have also failed in a loan attempt for Nathan Aké from Manchester City.
They remain in talks to sign Adama Traoré from Fulham.
