Apple will debut its slimmest iPhone during Tuesday’s “awe-dropping” product event at its Cupertino headquarters.
The iPhone 17 lineup includes standard, Pro, Pro Max, and a new model called iPhone Air, Apple’s lightest flagship yet.
The company will also reveal the Apple Watch series 11 and updated AirPods, possibly featuring live translation capabilities.
Apple plans to announce launch dates for iOS 26 and macOS Tahoe, alongside tariff concerns that could raise device prices.
CEO Tim Cook has reduced risk by shifting production to India and accelerating US shipments before tariffs take effect.
Observers await updates on Apple Intelligence, including Siri’s long-promised overhaul, after last year’s AI rollout received mixed reception.
Cook promised a more personalized Siri for next year and may integrate Google’s Gemini AI models into Apple devices.
Analysts say Apple still lags rivals in artificial intelligence, as Google embeds AI features deeply into its Pixel smartphones.